Family-Owned · Est. 1990
Thirty-five years of firelight in the foothills
The story of a Sevierville showroom, a founder’s simple belief, and three decades of warming the Smokies.
Our Story
Built on a simple belief
American Fireplaces was founded in 1990 by Mike Cruze with a simple belief: the fireplace is the one feature of a home that people gather around, remember, and pass down. From a showroom on West Main Street in Sevierville, we’ve spent three decades helping families across the Smokies design hearths worthy of that role.
From premium gas and wood-burning fireplaces to stoves, inserts, custom mantels, ProVia stone, and full outdoor kitchens — every project is guided by expert design and installed by our own craftsmen. Not subcontracted. Not rushed. Done right.
Today we carry seven of the most respected names in hearth — Heat & Glo, Quadra-Fire, Kozy Heat, Fireplace X, Fire Magic, The Outdoor GreatRoom Co., and ProVia Stone — and stand behind every installation with service and parts for the life of your hearth.
How It Works
From first visit to first fire
Visit & Envision
Walk our Sevierville showroom, see live burning displays, and talk through your space with people who've done this for decades.
Design & Select
We help you choose the right unit, fuel, venting, stone, and mantel — matched to your home's architecture and how you actually live.
Expert Installation
Our own installers — not subcontractors — handle everything to code, from framing and venting to the final stone joint.
Enjoy for Decades
Service, parts, and honest advice for the life of your hearth. When you buy from us, you're never on your own.
A fireplace isn’t something we sell. It’s the room everyone remembers.
Mike Cruze — Founder, American Fireplaces
Begin Here
Your home is waiting for its warmest room
Stop by the showroom or give us a call — no pressure, just three decades of honest hearth advice.