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American FireplacesSevierville · Est. 1990

The Hearth of the Smokies · Since 1990

Gather around something extraordinary

Premium fireplaces, stoves, and outdoor living — designed, crafted, and installed by the family that has warmed East Tennessee and Western North Carolina for more than three decades.

Heat & GloQuadra-FireKozy HeatFireplace XFire MagicThe Outdoor GreatRoom Co.ProVia Stone

Our Story

Thirty-five years of firelight in the foothills

American Fireplaces was founded in 1990 by Mike Cruze with a simple belief: the fireplace is the one feature of a home that people gather around, remember, and pass down. From a showroom on West Main Street in Sevierville, we’ve spent three decades helping families across the Smokies design hearths worthy of that role.

From premium gas and wood-burning fireplaces to stoves, inserts, custom mantels, ProVia stone, and full outdoor kitchens — every project is guided by expert design and installed by our own craftsmen. Not subcontracted. Not rushed. Done right.

35+Years of Craft
7+Premier Brands
2States Served

The Collection

Everything the hearth touches

Six ways we bring warmth to mountain homes — each designed in our showroom and installed by our own team.

Fireplaces

Gas, wood-burning, and electric fireplaces from the finest names in hearth — sized and styled for everything from cabins to grand living rooms.

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Stoves

Free-standing wood and gas stoves that heat like workhorses and sit in the room like furniture — efficient, certified, and beautiful.

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Inserts

Transform a drafty old masonry fireplace into a sealed, high-efficiency heater — without losing an ounce of its character.

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Mantels & Surrounds

Hand-finished mantels and custom surrounds that frame the fire the way it deserves — rustic timber to refined millwork.

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ProVia Stone

Manufactured stone veneer with the depth and texture of the real Smokies — for fireplaces, facades, and accent walls.

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Outdoor Kitchens & Grills

Fire Magic grills, fire pits, and complete outdoor rooms from The Outdoor GreatRoom Co. — built for mountain evenings.

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How It Works

From first visit to first fire

  1. Visit & Envision

    Walk our Sevierville showroom, see live burning displays, and talk through your space with people who've done this for decades.

  2. Design & Select

    We help you choose the right unit, fuel, venting, stone, and mantel — matched to your home's architecture and how you actually live.

  3. Expert Installation

    Our own installers — not subcontractors — handle everything to code, from framing and venting to the final stone joint.

  4. Enjoy for Decades

    Service, parts, and honest advice for the life of your hearth. When you buy from us, you're never on your own.

A fireplace isn’t something we sell. It’s the room everyone remembers.

Mike Cruze — Founder, American Fireplaces

Begin Here

Your home is waiting for its warmest room

Stop by the showroom or give us a call — no pressure, just three decades of honest hearth advice.